Posted on September 28, 2015
Those who visit the World Binary Exchange website for the first time are in definitely in for a surprise of some sort. The landing page consists of what can be summarized as very crisp, to the point marketing. The rather inviting pictures of ‘new car’, ‘extended vacation’, etc., in fact, conjure a luxurious dream element that prompt their target audience to ‘just start investing already’.
However, for those who have little or no idea about binary option trading can find themselves stranded; which can be justified because not everyone is familiar with binary option trading except those who are really into it. Yet, the lucrative messages and great design gets even the first timers hooked, which can potentially bring in new clients for the website. Hence, it can be concluded from the home page design that it successfully catches viewer attention.
The following elements of the website can be noticed upon inspection, which have been constructed with absolute balance-
Layout and Design
Perhaps the most important in any website is the very design of it. World Binary Exchange seems to follow all the golden rules of web design including use of clutter free graphics, keeping the initial slideshow panel minimal, and the extensive use of white space- the latter being especially comforting to the eye. The colour scheme has been a consistent white-blue throughout all pages of the site, which adds to the simplistic design aesthetic.
Another important aspect is the proper use of fonts, highlights, and capitalization. In the home page for example, they have highlighted the amount of estimated profit i.e. $600 and $50,000 with blue so that the visitor immediately notices that particular monetary amount.
Very smooth and responsive design makes the home page a visual treat to the eyes without the clutter. The services page is well aligned and colour coded to signify which packages are popular and which are their best deals available.
The contact form takes up a lot of space so that clients can start filling up immediately without having to jump to another ‘Contact Us’ section; even though the website does have one. The use of many different flags of prominent countries signifies the company’s presence in all major stock markets as well as having international clientele from those countries. This has great value in the eye of the potential investors as it is a trustworthy channel that they are looking for.
One thing that this website does right is the perfect balance between written and graphical content. The font sizes are ideal to read from a distance, colour is a very generic and easy to read blue and the generous use of white space again has made reading the written content hassle free. Even though there is not much written content, it does not fall back on providing just the necessary information for its target audience i.e. potential investors of the binary trading market.
In the Packages page, the provided trading packages have been organized in a convenient low price range to high priced packages. This enables first timers and beginners to choose a particular option without becoming intimidated at the sight of more high-end packages. Rather, the company has started from the more cost effective options to keep the visitors hooked.
Another thing worth mentioning about the quality of the written content is its sheer simplicity. They ask you very to the point questions such as ‘extended vacation?’, ‘new boat?’, ‘new car?’ etc. as they know very well about the sure shot dream come true element in these terms. These very small yet very vital questions of their clients’ lives are more effective than really long and boring company literature; saving space on their website and saving their visitors’ time.
Additionally, the font sizes change dramatically at the crucial points of the websites such as ‘Are you as excited about World Binary Exchange as our other customers?’ is in rather large text and more technical terms are in smaller text. This helps in avoiding confusion and gives a more generalized approach to website viewing.
Writing style of the website also happens to be very motivational in nature, without being lengthy. Little sentences encourage the first time visitors to try out their services, very little space is given to procedural jargon and the flow has been kept smooth. Terms related to the very field of binary trading has been kept in the About Us section where the more jargon, the better the look of the company profile. This is indeed a very smart move on the part of the content creators of the website.
Throughout the website, the company has tried to speak to the audience less about the company itself and more about their investment goals. This rather hospitable approach of the website gives a warm outlook and effectively attracts the attention of the visitors. World Binary Outreach have rarely spoken about themselves, except maybe in the ‘About Us’ section and a little in the ‘Packages’ section. Other than that, they have asked open ended questions to the viewers of the website, offered assistance, assured them of a reliable and pleasant experience.
The ‘Packages’ section, on the other hand is absolutely no-nonsense and professional. The features and services have been stated clearly in points followed by a list of stock markets each package operates on in the form of a common list. This helps potential investors take a look at exactly which markets they are getting access to in each of the packages. The colour coded approach helps the customers understand what kinds of packages are trending and which are suitable for big shots as well as first time investors. They have again and again highlighted the point of the tailor made services for VIPs, which helps serious investors ponder of options.
The highlighting of the monetary value is admirable as they want to assert to their audience that there are absolutely no hidden costs involved. What one sees is what one gets.
Overall, the website can be considered a design success and a great online marketing medium for the target audience of World Binary Outreach.