Marketing 101- Back to the Basics

Regardless of what business you are promoting, brick & mortar, online products, or professional services you still need a marketing strategy that will work. Here are some questions to ask yourself….

Message

• Do you have a Unique Selling Proposition (USP)? - Why should people choose to do business with you instead of any of the other choices they may have?

• Do you make an Irresistible Offer each time you have your message in front of them asking for a response?

• Are you using a proven sales formula , and have you organized your message to be clearly understood?

• Is your intended recipient interested in what message you are trying to convey, have you addressed what they care about?

Market

• Have you identified WHO is your ideal customer within a target market , and why you are the ideal provider?

• How much do you know about your target customer and what makes them tick? (Such as hopes, fears, desires…..)

• Is your message perfectly and precisely written to match your target audience or is it a generic message ?

Media

• What is your month to month marketing plan to deliver interesting news and information to selected media (local and/or national) to gain favorable publicity?

• Do you have and follow a marketing calendar that takes advantage of holidays, events, or events specific to your industry?

• Have you developed effective lead capture pages on your website to capture visitor information?

• How many different forms of media do you use? Direct mail, e-mail, webinars, pay per click (PPC), newspaper classifieds, social media sites? Diversify to keep the pipeline full.

(Source: Based on the book The Ultimate Marketing Plan)

Please leave a comment letting me know what marketing methods work best for you

Until next time, J.

"Take control of your destiny or someone else will"