Marketing 101- Back to the Basics
Regardless of what business you are promoting, brick & mortar, online products, or professional services you still need a marketing strategy that will work. Here are some questions to ask yourself….
Message
- Do you have a Unique Selling Proposition (USP)? – Why should people choose to do business with you instead of any of the other choices they may have?
- Do you make an Irresistible Offer each time you have your message in front of them asking for a response?
- Are you using a proven sales formula , and have you organized your message to be clearly understood?
- Is your intended recipient interested in what message you are trying to convey, have you addressed what they care about?
Market
- Have you identified WHO is your ideal customer within a target market , and why you are the ideal provider?
- How much do you know about your target customer and what makes them tick? (Such as hopes, fears, desires…..)
- Is your message perfectly and precisely written to match your target audience or is it a generic message ?
Media
- What is your month to month marketing plan to deliver interesting news and information to selected media (local and/or national) to gain favorable publicity?
- Do you have and follow a marketing calendar that takes advantage of holidays, events, or events specific to your industry?
- Have you developed effective lead capture pages on your website to capture visitor information?
- How many different forms of media do you use? Direct mail, e-mail, webinars, pay per click (PPC), newspaper classifieds, social media sites? Diversify to keep the pipeline full.
(Source: Based on the book The Ultimate Marketing Plan)
Please leave a comment letting me know what marketing methods work best for you 
Until next time, J.
"Take control of your destiny or someone else will"
June 10 2008 02:09 pm | Home Business Ideas, Wealth Strategies
June 10th, 2008 at 11:12 pm
Beyond a shadow of a doubt you are the perfect person to detail this out for others! I’ve never met someone as organized and efficient as you – listen up folks you can learn a lot from Janet
Dianes last blog post..Rotten Apples and Real Winners How to Tell the Difference
June 19th, 2008 at 9:57 am
Hi Janet,
I’m very pleased that I found you and your blog through Spicy Page.
One of my favorite reaching out methods over the last year has been online social networking. I use my presence at social networking sites to drive people to my blog and to my podcast archive. Visitors can subscribe at either or both sites.
I offer free tele-seminars to the people who sign up at my podcast site. The classes and my blog build my personal brand. I do business with the people who are drawn to do business with me.
Larry