Is Your "Why" Big Enough for a Home Based Business?

What I mean is, in order to succeed in any business, but especially a home based business, your “why” needs to be bigger than you.  So, how do you find your “why”, if you haven’t a clue what it is yet?

This has been a topic of conversation with one of my colleagues.  He sent me an article to read, “food for thought”, he said – and it did get me thinking.  One needs to be very clear on “why” you want to be in the particular business you may choose.  Once it is clear to you, decisions can be made accordingly to support your “why”.  You’ll be able to define your target market; you’ll take different approaches to marketing, possibly more focused rather than a haphazard method.

Try this exercise….. continue reading »