Is Your "Why" Big Enough for a Home Based Business?
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What I mean is, in order to succeed in any business, but especially a home based business, your “why” needs to be bigger than you. So, how do you find your “why”, if you haven’t a clue what it is yet?
This has been a topic of conversation with one of my colleagues. He sent me an article to read, “food for thought”, he said – and it did get me thinking. One needs to be very clear on “why” you want to be in the particular business you may choose. Once it is clear to you, decisions can be made accordingly to support your “why”. You’ll be able to define your target market; you’ll take different approaches to marketing, possibly more focused rather than a haphazard method.
Try this exercise….. think about your “why”. Don’t say for the money either – that’s not big enough or personal enough. We all want “the money”!
Think about some of the following questions and hopefully it will help you along:
- What gets you motivated and excited about your line of work
- What is it that drives you to want to succeed
- Why would you be willing to work part time building a business until it’s lucrative enough to quit your current full time j.o.b.
- Your “why” might not be directly related to your current business. Maybe being successful in the short term will allow you the funds and/or time to dedicate yourself to a specific cause
- Whatever your “why” is – will it get you through when you feel like quitting? Will it be enough to remain determined, to continue learning necessary skills, to invest in yourself and to keep moving forward one foot in front of the other?
When you find the “why” in yourself that pushes you to create a better life, your business will blossom. Those who find the answer is elusive to them and are struggling – keep searching, it will come to you. Owning a home based business is not for the faint hearted though. However, once you know your “why” there is nothing better, and you’ll never look back!
I’d love to hear what your “why” is, your passion and the driving force behind your motivation. 
Until next time, J.
“Take control of your destiny or someone else will”
January 19 2009 12:28 pm | Home Business Ideas, HowTo Business Questions, Marketing Tips, Wealth Strategies, personal development
