What’s The Ideal Length for a Web Page?

I like Bob Bly and follow his blog and newsletters. In one of his recent emails he posted this “tidbit” of information. What do you think about it….. yes or no?

According to web expert Gerry McGovern, the ideal length for a page of web copy on a regular web site (not a landing page) is 300 words. He says 50% of visitors will read a 300-word page to the end, while only 5% will scan 1,000 words.

Headlines should be 4 to 8 words, sentences 15 to 20 words, and continue reading »