What Does 60 Minutes Have to do with Online Marketing?
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Last night I watched 60 Minutes and the feature they did on Don Hewitt, the creator and executive producer of 60 Minutes. Unfortunately he passed away in August of pancreatic cancer, but the legacy he left changed how people reported stories. So what does 60 Minutes have to do with online marketing you’re wondering? As Mr. Hewitt described his philosophy of telling a story of the people within the story, it reminded me how important it is to connect with your audience, especially marketing online when you don’t have that visual impression.
People can buy “stuff” from anyone, but they will buy it from you if they trust you, if you connect with them. He changed how news was reported….his team didn’t just state the facts, they got into the story and showed us all sides of the coin, so to speak. People tuned in and continually came back for more. The team was known for it’s cutting edge techniques of getting interviews, and as importantly they were known to be truthful and have integrity. What could be better than having a reputation like that?
So when you are working on your marketing campaigns, take the time to add some of “you” into the equation. It might be easier or more practical to “just state the facts”, but it will be more memorable if you can tell a story too.
Until next time, J.
“Take control of your destiny or someone else will”
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January 25 2010 02:19 pm | Marketing Tips, Wealth Strategies, personal development
January 25th, 2010 at 7:08 pm
It has been my experience, as well as advice from my mentor, that you always have a better chance of making a sale when the potential customer trusts you.
That is why I enjoy spending some time on social media everyday, and making connections. I also have teamed up with a group of women called “The A-List Ladies” who market together and link from one another. This makes everyone’s task list a bit lighter.
So, in conclusion, I use social networking to introduce myself to others, and hopefully the connections that I am making, will be valuable to all involved.
January 28th, 2010 at 4:30 am
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