What’s The Ideal Length for a Web Page?

I like Bob Bly and follow his blog and newsletters. In one of his recent emails he posted this “tidbit” of information. What do you think about it….. yes or no?

According to web expert Gerry McGovern, the ideal length for a page of web copy on a regular web site (not a landing page) is 300 words. He says 50% of visitors will read a 300-word page to the end, while only 5% will scan 1,000 words.

Headlines should be 4 to 8 words, sentences 15 to 20 words, and paragraphs 40 to 70 words. Hyperlinks should be in the right-hand column, not embedded within the body copy. Reason: links in the body copy distract readers, making it difficult for them to read the paragraph.
Source: IntelBuilder

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January 05 2010 01:04 am | HowTo Business Questions

2 Responses to “What’s The Ideal Length for a Web Page?”

1. Blog Tactic Says:
   January 5th, 2010 at 7:36 am

   I agree that link with the body copy can distract readers (including my self).

   I only use such link if I have a previous post matching the keywords being used in the paragraph.
   Blog Tactic´s last blog ..Stellar Insights Into Your Career In 2010 – Taurus

2. Dewi saraswati Says:
   January 9th, 2010 at 4:51 am

   hi……….
   is my first time to visit here, wow ur site is good, and greats articles too. can we make a friends with dropper ec, maybe someday i’ll find something to make me rich about knowledge. thanks

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