What Does 60 Minutes Have to do with Online Marketing?

Last night I watched 60 Minutes and the feature they did on Don Hewitt, the creator and executive producer of 60 Minutes.  Unfortunately he passed away in August of pancreatic cancer, but the legacy he left changed how people reported stories.  So what does 60 Minutes have to do with online marketing you’re wondering?  As Mr. Hewitt described his philosophy of telling a story of the people within the story, it reminded me how important it is to connect with your audience, especially marketing online when you don’t have that visual impression.

People can buy “stuff” from anyone, but they will buy it from you if they trust you, if you connect with them.  He changed how news was reported….his team didn’t just state the facts, they got into the story and showed us all sides of the coin, so to speak.  People tuned in and continually came back for more.  The team was known for it’s cutting edge techniques of getting interviews, and as importantly they were known to be continue reading »

FTC Guidelines ~ Only Days for You to be Compliant

I’d like to thank Rose Mis, a member of BetterNetworker.com, for reminding all of us of the updated FTC Guidelines for Endorsements and Testimonials are effective December 1.  If you are an online marketer, affiliate marketer or blogger (which I assume you are if reading this), be sure to watch this short webinar hosted by  Jim Edwards, where he is interviewing Mr. Cleland of the FTC.  Plus… remember YOU are responsible for the compliance of your site(s) – content and disclosures.  Of course most of us believe this is common sense, to be truthful and not misleading.  There still may be some points you’re not aware of, so check it out!

To your continued success,
J.

How Do You Get Coveted Back Links by Registering with Online Directories?

When I first began to brainstorm ideas for my website I came up with lots and lots of ideas. In fact, I had to be reined in on some things; well at least the budget did. And I had to really think how all of the bells and whistles would work for me once my site was up and running. After my website was completed I was so proud and emailed everyone I knew, however I needed more traffic to my site. Sound familiar?  Sure we had ensured the right Meta description, the right keywords, but still we needed more attention to the site. The great news for you is that I found exactly what was needed to generate the traffic wanted and get my site ranking higher.

The secret to being more visible online is to no longer be a secret to casual browsers of the web. You’ve got to get out there and let them know you exist. If you’re truly looking to market your brand and product you want real traffic coming to your site by the thousands and more. This can all be done by a number of ways however back links continue reading »

You’ve Got to Love Online Marketing

What other business can you leave running on auto pilot for a few days besides an online business?  Whether you’re marketing online with your own products and services or someone else’s as an affiliate, if you have an automated system in place you can leave for a few days at a time and it will continue working for you!

Which is just what we did this past weekend ~ went on a Harley ride from the Bay Area to visit friends in Grass Valley.  Here’s a photo taken from their back deck. It was amazing!

Grass Valley 2009

Wild weather we experienced this past weekend in California.  It went from 100 degrees on Friday to the 80’s and raining on Saturday.

The next shot is of the river we followed and traversed through Downieville and up through Truckee. If you haven’t been to this area, it’s well worth a visit.

Another Stunning View!

It was a bit sad however when talking with business owners ~ a couple of stores said they’d be closing by the end of the month.  I wonder if they learned how to market online if that would still be the case?

Until next time, J.
“Take control of your destiny or someone else will”