7 Ways to Improve Your PPC Campaign

August 4th, 2008 -- Posted in Home Business Ideas, Marketing Tips, Wealth Strategies | 2 Comments »

Here’s an excerpt from a great article by Alexis Siemon which is posted in Early To Rise
Please leave me a comment about your successes (or frustrations) with PPC :-)

"Whether you’re experienced in PPC advertising or just getting ready to launch your first campaign, there are several performance-boosting strategies I want to let you in on today. Some of these techniques may seem pretty basic to those of you who are not new to PPC. But, trust me, it’s always good to take a second look at certain areas - no matter how much you already know. And don’t worry, I’m throwing in a couple of real juicy tips you may not have tried yet that are sure to quench your thirst for PPC performance.

Everything I cover below can be put to work whether you have a large or a small budget. So don’t be afraid to start testing.

2 Blockbuster Basics of PPC

* Keyword Selection

Several tools are available to help you choose keywords for your campaigns. These include WordTracker and Keyword Discovery, which you pay to use, and a free tool from Google. To use these tools, you simply enter a keyword or phrase that you’d like to target. The tool spits out a list of related terms and the volume of searches that each keyword has received in a 30-90 day timeframe." To read the rest of the story click here…..

Until next time. J.

"Take control of your destiny or someone else will"

continue reading »

Why You Should Start Your Own Business Today

July 29th, 2008 -- Posted in Home Business Ideas, Retirement, Wealth Strategies | No Comments »

Here are excerpts from a fantastic article I read in Success Magazine .
Please leave me your comments and thoughts about whether you agree or not. :-)

The Great Migration

Across the country and around the world, legions of people are abandoning their dependence on big business and seeking independence through their own enterprises. Every month, about 1 million Americans go through some type of job change or loss, and increasingly they are deciding to start their own businesses.

Security, which may come as a surprise, is a big reason behind the move. Only a generation or two ago, going into business for yourself was considered risky, and the safest route was to get a good job in a large firm. Back in the 1960s and ’70s, companies like IBM made “employment for life” the gold standard of job security.

A Better Lifestyle

One of the biggest reasons for the self-owned business boom is that people love the benefits of working for themselves and enjoy the freedom they gain from designing their own prosperity . No more commute and no more boss. You get to choose when you work, how you work and with whom you work. Best of all, you don’t have to make the agonizing choice between time for family and time for business.

Greater Financial Opportunity

The masses making this migration also have a clear eye on the bottom line: There is far greater opportunity to make money by building your own business than by working for someone else’s. There was an implicit trade-off in the old 40-year plan: Working for a firm typically meant there was a fixed ceiling to the wages one might earn, but the benefits and job security were worth it. Now that the benefits and job security (half of the equation) are evaporating, millions are asking, why settle for that arbitrary income ceiling?

A Life of Greater Impact

The nation’s 78 million baby boomers are just starting to reach retirement age, yet they’re realizing that they can’t afford to retire. What’s more, they don’t want to.

Taking the Plunge

Leaving the rat race is not as daunting as it may seem ,” says author Dan Clements in his guide to worklife balance, Escape 101. “You’ll look back in later years and marvel at how easy it was and how much you gained for so little cost.”

Until next time, J.

"Take control of your destiny or someone else will"