Positively Fabulous Holiday Season

What can be better than having ones health, family and friends around for the holiday season? I hope you have been able to enjoy time for yourself and those important to you during this past week. We have been surrounded with activity, and have been blessed to be so fortunate to have family close - so nobody was "stuck" trying to travel far.

Now, as we begin to gear up for the New Year and focus on marketing and implementing strategies, I’d like to share a positive affirmation that I keep in my office…. because one’s mindset and beliefs may continue to be tested this year. continue reading »

The Power of Your Positive Mind

I’m a fan of Success Magazine (in fact it’s a link on my Blogroll). Periodically I reference something from their writings for those who may not read the magazine. Here is a recent article from their "Seeds of Success". Just might be good timing for a new years resolution!

It’s hard to believe that the father of positive thinking, Norman Vincent Peale, was once a young boy plagued by an inferiority complex. But through faith, and his realization that people take you at your own self-appraisal, Peale began a journey to a new way of thinking. If your self-appraisal needs some refinement, incorporate Peale’s timeless truths into your life:

• Start thinking you can do things.When people believe in themselves they learn the first secret of success.

continue reading »

The Most Effective Way To Market To Today’s Moms

Today, I want to share with you a source I periodically use, and the recent email I received from this group. They have a plethora of information on any target market you may want to know more about. Here’s the latest from them…..

As with most groups, there is no homogenous "moms market."

There are nuclear family moms. Traditional moms. Working moms. Military moms. Single moms. Lesbian moms.

There are motherless moms. Teen moms. Neurotic moms. Black moms. Moms with Ph.Ds.

You get the idea.

And while each of these subgroups — and scores more — has certain unique characteristics, there are also common bonds that cut across most mom groupings.

The research study What Moms Think & Do, just issued by EPM Communications, publisher of the monthly newsletter Marketing To Women, continue reading »

Are You an Information Addict?

To read this entire article by Michael Masterson click here.

If you’re short on time here’s Michaels’s tips…. the difference between an information addict and an information user…

An information junkie is addicted to the process of buying information. Although he may delude himself into thinking otherwise, he has no intention of ever using the information he buys. An information user is very practical about his purchases . He buys information for specific, pragmatic purposes. He uses the information he buys to achieve specific goals - to start or grow a business, to learn a new language, to improve his negotiating skills.
An information junkie is happiest at the moment he is buying the information . His enthusiasm soon wanes, however. Within hours or days of receiving it, the information junkie is on to other things. The new product goes up on the shelf with the old products. He’s excited about the next new one.
An information user makes progress . See him reading a book about nutrition, and there’s a very good chance (if he likes the book) that his eating habits will change in the immediate future. The information junkie, in contrast, may have 26 books about nutrition in his living room. He may have even read them all - while he was lying on the couch eating potato chips.
An information user is someone who consumes information to profit from it . If he invests $100 in learning about some subject, he expects to see a substantial return on that investment - perhaps a thousand dollars’ worth of value, material or spiritual. An information junkie consumes information like drugs or candy bars. It gives him an immediate rush and then nothing afterward. That’s why he needs to buy more.
The information user has long-term expectations when it comes to knowledge . He believes the knowledge he acquires now will compound over time as he learns more and is in a better position to leverage what he has learned for greater benefit. The information junkie is in it for the here-and-now . He doesn’t believe in saving. He’s always on to the next hot thing.
What about you? Are you an information junkie? Take this test and see…
1. In the past year, I’ve purchased more than 12 books that I haven’t read. (If your answer is Yes, give yourself 2 points.)
2. In the past year, I’ve purchased:

• Only information products that I have used. (Yes = 1 point)
• Between 1 and 3 $100 information products that I haven’t used. (Yes = 2 points)
• Between 3 and 5 $100 information products that I haven’t used. (Yes = 3 points)
• More than 5 $100 information products that I haven’t used. (Yes = 5 points)

3. In the past year, I’ve purchased at least one $1,000 information product that I didn’t use. (Yes = 5 points)
4. I am most excited about the information that I buy:

• When I am ordering it. (Yes = 3 points)
• When I receive it. (Yes = 2 points)
• When I begin using it. (Yes = 1 point)

5. When I read a book, I feel compelled to read it from cover to cover. (Yes = 2 points)
6. I generally take notes when I read something. (Yes = 1 point, No = 2 points)
Well… how did you score?
If you scored 8 or above, you are indeed an information junkie. If you are an information junkie, don’t despair. You can convert yourself into an information user simply by following two rules:
1. When you buy an information product, set specific deadlines for reading it and implementing what you learn. For instance, set a goal that you will take one of its recommended actions within 24 hours of receiving the product. Then resolve to take at least one more recommended action each week thereafter.
2. Don’t buy another product until you have made some progress with the one you previously purchased.
That’s all there is to it. Obey these two rules and you’ll not only break your addiction, you will radically improve your life.

So, what are you…..leave a comment

Until next time, J.

"Take control of your destiny or someone else will"

A New Skill, a New Mindset, a New Habit?

Yes, I’m getting caught up on my reading…. here’s an excerpt from another great article that shouldn’t be missed if you want to change your financial future .

Please leave a comment about new skills you’ve acquired recently, and how it made you feel….

Have You Found Your Voice? by Stephen Covey

The world, however, is a vastly different place than when Covey wrote his ground breaking book in 1989. The challenges and complexities we all face today are of a different magnitude. Being effective as individuals and organizations is no longer an option— survival in today’s world requires a new mindset, a new skill set and a new habit . continue reading »

Making a Living while Making a Life

I’m diverting just a bit this morning from posting more information about Carbon Copy Pro, because I came across a great article on the site of The Wealthy Blogger . I connected with this, as it reminds us to take a breath and regenerate….

A quote from the article…..
….."From experience, I can attest to the importance of making it a regular habit to set aside at least 24 hours each and every week to personal relaxation away from work. You might get more done at first if you don’t take this break - but in the long run, you will find yourself in a rut, discouraged, and possibly even having forgotten how to enjoy life! Is that what you are working for? In the long run, you’ll likely achieve more when you take regular breaks from your work and learn to work hard and then play hard.

If you don’t take regular breaks, you may end up forgetting what it is exactly you are working for. You may lose sight of your major values. Of course, taking too many breaks when you can’t afford it or should be working can have similar effects as well.

When you start out working towards goal achievement, you likely will spend long hard hours at your work. Sacrificing leisure time especially at the beginning will likely be a requirement in order to achieve any goal that you have set for yourself. Giving up a few hours in the evening of TV in order to move yourself ahead will probably be a sacrifice you will need to make if you want to achieve goals in the future of being financially independent and doing many of the activities you’re watching others do while you watch TV."

To read the complete article, please click here ….. it will be worth your while.

Also, please leave a comment on how you like to regenerate and refresh your spirit.

Until next time, J.
"Take control of your destiny or someone else will"