This video was played at Sony ’s Executive Conference this year – WOW, lots of food for thought! While watching it, think about how it may relate to your business….. or does it? Do you see some opportunities for change within your strategies?
Some pretty amazing statistics when you see how much information is available to the average person. There is no doubt why information marketing is so powerful right now.
It terms of humans, in general, existing on the face of the planet, women in the work force are just like that… a tiny speck of time within a much larger scheme.
It wasn’t that long ago where women were expected to stay home, cook, clean, have children, and tend to the needs of others.
A quote from Wikipedia lends this statement more insight:
“The change in women in the labor force can be viewed over time as a shift from a state of evolutionary phases to a revolutionary phase. The evolutionary phase saw an entrance of women into the workforce, but typically only for temporary periods with the main focus being on the women’s home life. The revolutionary phase is characterized by a change in mindset in correspondence with a change in economics that enabled women to view careers as long-term options.” — Wikipedia.org
The modern day woman typically still feels those “cave man” days and the pressure of pulling off both a career and a home. However, with the advent of home business opportunities, women are now seeking greater freedom to explore, and exploit, their hidden potentials.
Consider this:
“While research has shown that women cultivate more than half the world’s food – in sub-Saharan Africa and the Caribbean, women are responsible for up to 80% of food production – most such work is family subsistence labor, and often the family property is legally owned by the men in the family.” — Wikipedia.org
While this is a global look at women, underneath it all don’t we sometimes feel that these attitudes still exist be they on the home front and/or the office? We work, we collect less than our efforts provide for others.
That’s why the internet, and a home business opportunity online, has such mass appeal – particularly for women!
Where else can you prove your worth, without a boss breathing down your neck? The challenges are ones women can create for themselves, and, like women universally everywhere, carry out and get the job done.
Here’s another striking fact I uncovered in my research. According to a Washingtonpost.com report, it was estimated that by the year 2006, 70% of the female population in the United States would be online. Over 106 million women, outnumbering men. In fact, when asked what they (women) would not give up, women (overall) made it abundantly clear they would keep their internet access.
In addition, women flock to the internet to “conduct more product research online than they would be able to offline.”
These statistics are evidence that more women are logging on; it is also great news for those seeking to supplement their incomes, and regain control of their lives. Here is an area where we can dominate and “plant and grow” our own self worth – with a tidy income to boot.
However, a word of caution. The careful, business savvy woman needs to rely on her innate common sense and “shop around” for the income producing opportunity best suited to her temperment and needs. Like their counterparts, women seeking to start a business online need to exercise caution. With our long, long history of holding our families and friends together, investing our time wisely, and gaining the maximum benefits of that time, should always be our top priority.
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ABOUT THE AUTHOR
Janet Giacoma provides home business direction and home business solutions for women seeking to start a home business online. Stop by The Abundant Alliance Blog for more information.
The Department of Treasury and the Ad Council has recently created a campaign targeted to 18-24 year olds, to introduce them to "debt management and credit ". They’ve developed an interactive game by the name of "The Bad Credit Hotel ". I played it last night and there is some good information provided. The fact that it is interactive makes it more interesting; particularly for the age group they’re trying to reach.
A statement they sent to me said, "According to a study conducted by Sallie Mae, more than 50 percent of college students accumulate more than $5,000 in credit card debt while in school. Additionally, Capital One reported that only 10 percent of high schools in America teach financial management andcontinue reading »
Setting up a home business office is slightly different than telecommuting for an employer. Many times employers will provide assistance with ensuring your equipment and "environment" are set up to be productive as well as ergonomically correct. As a small business owner you are now responsible for all of this. But before we discuss the placement of equipment, I’d like to point out a few other factors for your consideration while you embark on your new journey. Here are some of the "Pros" of working from home and some "atta boys" for you taking the plunge!
PROS
- As your home based business grows you can recruit talent from anywhere – they can work from home, too
- Working from home can provide more of a work/life balance because of reduced commuting time
- Statistics reflect a decrease in illnesses of approximately 2 days per year – less exposure to others who are ill
- Ability to accommodate emergency child care or elder care situations (if necessary)
- Statistics point to increased productivity due to limited work distractions, no commute, plus an increased motivation and commitment since it’s "your business"
- Because you have virtually no commute, you’re doing your part to save resources, and reduce pollution, not to mention saving money
- A home business opportunity allows mobility-impaired individuals the freedom to become successful entrepreneurs
- Baby Boomers who are wanting to have flexible schedules for hobbies and travel can still generate substantial income with the various opportunities available to them as a home business owner
- You may experience less stress due to the increased flexibility you have over your own work schedule
Come back again – next time we’ll review the "Cons" of Working At Home
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